Our Story

Located in Trenton, NJ, 'Willow St. Snacks' started when a few coworkers got together. All of us work in a wholesale meat supplier which also has a commercial kitchen. Our name is an ode to the street where we all convene. Mostly to work, but we also to shoot the sh!t and have some fun.

After working on projects for various jerky and biltong brands, we decided we should make our own! It's a hybrid of the South African staple, but very much adapted to our taste buds. We often hear- "this isn't traditional," well, okay, because it's not supposed to be!

These are recipes we're continually fine tuning, and we're often in experimentation mode with new flavors. It was a fun side project that took on a life of it's own.

Thanks for visiting our site, and for learning more about us!

Our biggest mission is to shed light on the importance of regenerative farming, and responsible beef-ing. If you're ever in the area, come down and visit! We might even let you see our facility :)